The post-shave care market is anticipated to be worth US$ 2,692.0 Mn in 2022. By 2032, sales are anticipated to grow at a 7.1% CAGR, with a market value of US$5,340.8 Mn. Due to consumers' increased awareness of personal grooming, the market for post-shave care is anticipated to expand dramatically over the next years. The demand for personal care products is increasing as a result of increased disposable income and rising living standards, which is significantly fueling the market's expansion.
The expansion of product portfolios by important companies to meet the expanding consumer demands will also increase demand over the ensuing years.For instance, Marico, India's top consumer goods manufacturer, debuted a new range of premium male grooming products in 2018 under the Studio X brand.
Additionally, broad use of grooming products is being driven by growing e-commerce sector penetration as well as growing social media platform usage. Additionally, as male fashion trends change constantly, new goods are being developed and being adopted at a faster rate. Examples of these goods include shaving cream for relaxing the skin.
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Key Takeaways from the Post Shave Care Market Study:
- Asia Pacific post shave market is predicted to contribute significant revenue share and lead the global market.
- The post shave care market in North America is primarily driven by the increasing demand for male grooming products and the growing trend of stubble in males in this region.
- The supermarket/hyper Market segment is likely to dominate among distribution channel segments.
- Increased demand for natural and organic products, as well as strict rules on the use of certain synthetic chemicals, are putting pressure on vendors.
Who is winning?
Leading manufacturers of post-shave care are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of post-shave care globally.
Major players present in the post-shave care market are Procter & Gamble, Unilever, Beiersdorf, Godrej Consumer Products Limited, L'Oreal, Colgate-Palmolive Company, Coty Inc., D.R. Harris & Co Ltd., Vi-john Group, and Herbacin cosmetic GmbH among others.
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Global Post-Share Care Market By Category
By Product Type:
- Lotion & Balm
By Consumer Orientation:
By Price Range:
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By Sales Channel:
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
- North America
- Latin America
- East Asia
- South Asia
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